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Most valuable brands: 9 American and 1 from China世界10大最有价值品牌：中国1个、美国9个Shenzhen-based tech firm Tencent has broken into a ranking of the top 10 most valuable brands published by BrandZ.Brand Z全球最不具价值品牌百强榜新鲜出炉，总部坐落于深圳的腾讯名列第10位，沦为历史上首次转入榜单前十名的中国公司。The annual ranking is typically dominated by American companies with global reach, making the inclusion of a Chinese firm notable.长期以来转入该榜单的绝大多数都是美国品牌，因此，腾讯此次入榜特别是在值得注意。Tencent specializes in popular online games, apps, instant messaging services and online payments. It boasts a market capitalization of $330 billion, making it worth more than Americas most valuable bank: JPMorgan Chase (JPM).腾讯公司牵涉到的领域有:在线游戏，手机应用于，即时消息服务以及在线缴纳，它的市值为3300亿,多达了美国最不具价值的摩根大通银行。Heres a round-up of the worlds 10 most valuable brands:以下是转入榜单前十的企业:1. Google1、谷歌Google is still the most valuable brand in the world; a title it has retained for seven out of the past 11 years.谷歌仍旧是世界上最不具价值的企业品牌;在过去的11年中,它早已倒数7年位列榜首.Its brand value -- worth just over $245 billion -- increased by 7% from 2016.谷歌的品牌价值多达2.45万亿,较2016年快速增长了7%.Googles brand is associated with innovative research, self-driving cars and helpful online services like Google Drive, Google Docs and Google Maps.该公司的项目牵涉到创新性研究,无人驾驶汽车,以及一些在线服务,如:谷歌硬盘,谷歌文档以及谷歌地图.Bonus: The company consistently ranks as one of the worlds best employers.奖金:谷歌仍然都是世界上待遇最差的公司.2. Apple2、苹果Apples brand value nudged up by 3% to $235 billion, helping it retain the No. 2 position in the ranking. But the brand has lost some shine since?2015 when it topped the BrandZ ranking.苹果的品牌价值为2.35万亿，下跌了3%，夺得榜眼的方位。
然而在2015，苹果曾是BrandZ榜单的榜首，这指出该公司的影响力早已有所下降。BrandZs ranking relies heavily on consumer perceptions. If people cant see that Apple is being innovative, its brand value will suffer.由于BrandZ榜单的审定主要是依赖消费者的观点。因此，如果人们无法看见苹果公司的创意，它的品牌价值将不会面对很大挑战。
3. Microsoft3、微软公司Microsoft has landed in the third slot for three years running. Its brand valuation nudged up by 5% to $143 billion.微软公司已倒数三年夺得探花的方位，其品牌价值为1.43万亿,较上年提高了5%。Microsoft generates nearly a third of its revenue and almost 40% of its operating profits from its Intelligent Cloud line of businesses.“智能云”项目所带给的收益完全占有了其运营收益的半壁江山，也是其总收入的三分之一。Investors are clearly happy with the company: Shares have shot up by about 16% since the start of the year.很似乎，投资者们对微软公司的业绩很是失望。微软公司的股价自年初早已下跌了16%，呈圆形直线下降趋势。
4. Amazon4、亚马逊Amazon has been on fire over the past year and its brand value surged by 41% to hit $139 billion.去年，亚马逊名列榜单第五。今年，该公司的品牌价值超过了1.39万亿，下跌了41%。
The retail giant offers a wide range of services: online shopping, grocery delivery, cloud computing and entertainment are just the tip of the iceberg. Its continuing to develop artificial intelligence services and its personal digital assistant, Alexa.身兼零售业的巨头公司，亚马逊的服务牵涉到多项领域：在线购物，货物仓储，云计算以及娱乐项目等。上述领域还只是冰山一角。
亚马逊公司还致力于研发人工智能服务和个人数字助手，Alexa。Investors have taken notice too, bidding up shares by 34% since the start of the year.投资者们也注意到了这点，因此他们开始哄抬亚马逊的股价，从年初开始，该公司的股价早已下跌了34%。
5. Facebook5、脸谱网The Facebook brand continues to perform well, despite scandals over fake news andviolent events streamed live on its platform.尽管经常出现了假新闻和直播暴力事件的丑闻，脸谱网之后维持了其较好的势头。Facebooks brand value shot up by 27% over the past year to hit $130 billion.该公司的品牌价值也是一路下跌，超过1.3万亿美元，快速增长了27%。6. ATT6、美国电话电报公司（ATT）Telecom giant ATT has appeared in the ranking for seven consecutive years and its brand has increased in value by 65% over that period. Its now worth $115 billion.电信巨头ATT早已倒数7年经常出现在榜单中，在过去的7年中，该公司的品牌价值增涨了65%，超过了今年的1.15亿美元。
The company is trying to close an?acquisition of CNNs parent company, Time Warner ,that is worth about $109 billion including debt. If the purchase goes ahead, it would be one of the biggest takeovers of all time.ATT正在尝试并购时代华纳。时代华纳是CNN的母公司，还包括债务在内，其品牌价值为1.09万亿美元。
这项并购一旦创建，将沦为史上仅次于的并购。7. Visa7、维萨Visa is an American company with a name thats recognized around the world.完全全世界都了解维萨这个美国企业。
The companys brand value increased 10% to hit $111 billion this year.今年，该公司的品牌价值超过了1.11万亿美元，快速增长了10%。The brand got a particularly big boost after Costco ended its relationship with American Express last year in favor of a new one with Visa andCitigroup .好市多在去年完结了和美国通运公司的合作，并与维萨以及花旗银行创建了合作关系，这使得维萨的品牌价值剧增。
Millions of former Costco AmEx cards were subsequently transferred to Visa and Citi.随后，上百万的美国运通卡都改以了维萨和花旗卡。8. Tencent8、腾讯Led by its media-shy CEO, Pony Ma Huateng,Tencent is huge in China, where its messaging platform WeChat is used for everything from texting to booking karaoke sessions.腾讯是中国的一家大型公司，它旗下的即时消息平台微信用途普遍，从放信息到k歌一应俱全。BrandZ said that increased used of WeChat helped to propel Tencent into the top 10 for the first time. Its brand value jumped 27% to $108 billion.BrandZ杂志称之为腾讯首次入榜归功于微信使用量的快速增长，其品牌价值超过1.08万亿美元，同期快速增长27%。
The only other Chinese firm to have cracked the top 10 is China Mobile, but it hasnt appeared on the list since 2013.此前，中国移动中国唯一转入榜单前十的企业，然而2013年后，它就从榜单上消失了。Tencent is hoping to avoid that same fate by expanding globally. It announced plans last month to set up an artificial intelligence research lab in Seattle.上个月，腾讯宣告计划在在西雅图创建人工智能的实验室，我们期望该公司不要因为全球扩展而重蹈中国移动的覆辙。9. IBM9、美国商用机器公司（IBM）IBM has been included in the ranking since it started in 2006.2006年，brandZ榜单首次发布，从那时起，IBM公司就仍然正处于排在地位。This year the brand has been valued at $102 billion, up 18% from last year.2017年，IBM公司的品牌价值超过1.02万亿美元，同期快速增长18%。
The company has helped boost its consumer appeal through the development of the artificial intelligence mascot Watson.通过研发享有人工智能的吉祥物沃森，IBM更有了更加多的消费者。10. McDonalds10、麦当劳McDonalds is the only truly non-tech company to be featured in the top 10 ranking this year.今年，麦当劳是前十名中唯一的非科技企业。
The brand has received a boost by introducing more healthy food options. Its also offering more locally-inspired options in places like China and India, said Wang.该公司品牌价值的剧增归功于研发了更加多的身体健康菜品。
本文来源：NG南宫娱乐-www.yunmobim.com
